Blog

Spring Training for Your Marketing Plan

It’s that time of year again. Pitchers and catchers reported in mid-February and Spring Training games started this week. One of the great things about sports is that we start over again with each n

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What can marketers learn from local business owners about marketing?

As a consultant, I am often asked by small business owners for marketing ideas to help their company grow. I love these requests because I learn more about marketing from these small business owners t

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The Super Bowl: The Largest, Most Anticipated, and Most Expensive Marketing Event Ever

Super Bowl commercials were once tightly held secrets, locked away in a secure location until they were aired. Until recently it was easier to steal the coach’s game-plan than it was to catch a clip

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Database Marketing and Measuring Return on Investment

Measuring ROI for Relationship Marketing With more focus than ever on budgets and program expenditures, it is crucial that marketers show a positive return on investment for their efforts. Unfortunate

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Maker’s Mark’s Loyal Customers Saved Them from Themselves

After backlash from customers, the producers of Maker’s Mark are reversing its decision to cut the amount of alcohol in its famous bourbon recipe. Last weekend, Maker’s announced it was watering d

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User Experience (UX) and Relationship Marketing

At this year’s annual Consumer Electronics Show (CES) in Las Vegas, Ford and GM both announced initiatives to make it easier for third-party developers to create apps for the on-board navigation/ent

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